Our Mission: The Sure Foundation is dedicated to saving lives by advancing innovation and providing access to early detection of breast cancer for ALL women.
We are supporting the mid-stage clinical validation of tactile imaging, a technology that can screen all women painlessly, quickly, with no radiation, inexpensively, in community-based locations. We are working with multiple centers to quickly enable the entry of this transformative technology as an addition to existing screening practices.
The nature of the screening experience today- especially the physical location - is an unaddressed & big barrier to engaging women in screening. We’re working with ethnic cultural, retail and design experts to create spaces that reduce, rather than exaggerate, the negative vibe of “prevention.” It’s time to turn this traditionally burdensome activity upside down.
Self-care - “save yourself” - is an attitude best cultivated at a young age. And young African American women are getting breast cancer at younger ages every year. We are engaging non-healthcare resources, from entertainment to sports, to define effective tactics for engaging everyone at risk.